top of page

A few trademark-related questions from our IP Strategy Workshop to Staff

FRESH IP Strategy team has recently hosted the first 2020 IP Strategy Workshop to Staff, and we have decided to share a few of the interesting trademark-related questions and answers which were raised and discussed:

Q: Is having a trademark really that important? Why does it matter to me or my business?

A: Yes, it is. For small businesses, it is an essential tick in every investor’s check list. It raises eyebrows and creates problems if you don’t protect it. As your business grows, the brand builds value. Similar brands like Apple and Samsung may compete technologically, but they’re (arguably) quite similar- so they compete on the strength of their brand. It’s cool to own an iPhone. There are other considerations as well. Trademarks can be used to regain ownership of domain names that use your brand for example.

Q: What is deemed to be “too obvious”? Can an absolute opposition for obviousness be overcome?

A: Something is “too obvious” if it is generic or descriptive of what it is i.e. A key is a key, so you wouldn’t be able to trademark it. Similarly, it’s too obvious if it represents something that’s common to an industry or widely known within it. A good example of this is, If you’re filing a trademark for an electric vehicle company, you wouldn’t want your logo to include the scientific symbol for a battery. It would be too obvious. Absolute oppositions refer to marks perceived to be “generic, descriptive, non-distinctive”. In order to overcome an absolute opposition, you must rebut these assumptions (It’s not generic because…. It’s not descriptive because…. It is distinctive because….). This could be done by submitting evidence that the mark acquired distinctiveness through its use. It may be difficult to overcome but it’s not impossible.

Q: Does selecting a class protect me for everything within it or do I have to dictate what is relevant to me?

A: You must select/identify from a class what is relevant to your brand. You’re not automatically covered for everything within the class. This is where having a well written specification comes in handy and why filing a mark yourself can be a bit hit or miss. There are significant differences between jurisdictions in this sense. In Europe you can generally have very broad descriptions of classifications, but in the U.S. you must be very specific.

134 views12 comments

Recent Posts

See All


Experience superior tile adhesive solutions with TilesAdhesive Shop in India. Our products are engineered with precision to provide unmatched strength and reliability for a wide range of applications. From residential renovations to commercial projects, our tile adhesives deliver exceptional performance, ensuring flawless results every time. 


For those interested in one-bedroom units, The Florence Residences presents an enticing option for singles or couples looking to invest in their first home. The prices for these units are competitive, the florence residences price offering an entry point into luxurious living without compromising on quality. The one-bedroom configurations are thoughtfully designed to maximize space and create a comfortable living environment.


In the ever-evolving landscape of information technology, servers stand as the backbone of data centers and the digital infrastructure that drives our interconnected world. Among the key players in the server market, Used HPE Servers Hewlett Packard Enterprise (HPE) has consistently delivered cutting-edge server solutions that cater to the diverse needs of businesses, organizations, and enterprises.


One of the most distinctive aspects of Chrome Hearts is its emphasis on customization and uniqueness. chrome hearts The leather patch plays a crucial role in this aspect of the brand's identity. Each patch is uniquely designed, often featuring intricate motifs, patterns, and text. Some patches even incorporate personalized touches, allowing customers to express their individuality. This level of customization is a rarity in the world of luxury fashion, where mass production often prevails. The Chrome Hearts leather patch serves as a canvas for self-expression, turning each product into a one-of-a-kind piece of wearable art.


Replacing garage door springs is a task best left to professionals due to the potential dangers involved. Springs are under high tension and fix garage door west chester pa can cause serious injury if mishandled. Contact a reliable garage door repair service to assess and replace the broken spring safely. Inspect the tracks for any debris or obstructions. Gently tap misaligned sections with a rubber mallet to bring them back into place. However, if the tracks are severely misaligned, it's recommended to seek professional assistance to avoid causing further damage.

bottom of page