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Intellectual Property is a very important business asset. Therefore, making decisions related to IP requires an understanding of both - the business and the IP.

Most IP consultancies provide good advice on the technical side but do not provide strategic, business-oriented advice.


We are different because:


  • On top of two decades of experience in drafting, filing  and prosecution of national and international patent, trade mark and design applications, we also have real business experience, and we provide a valuable strategic advice on which IP a company should protect, where to file the applications, and how much a company should spend on managing their IP portfolio.

  • We offer various risk-participation models, to make it easier for early-stage companies to get started.

  • ​We use tech to be efficient, and we translate efficiency to a better service experience. Over ten years ago, we were already paperless. Since then, we invested heavily in automation to create an amazing and modern experience for our clients.

  • ​We think global. We work with companies with global ambition and footprint and we think globally from day one. ​We take a balanced approach to IP prosecution, that does not hurt future prosecution in other countries.

For over a decade, Fresh IP has been the savvy choice for visionaries and innovators.

Global footprint.

We started in Israel 15 years ago. Today we operate from Cambridge (UK), Virginia, California, Hong-Kong and Tel-Aviv. Our attorneys are licensed in the US (5 of them), Europe (3), UK (4), China (1) and Israel (3). 

Renowned for strategic thinking 

Companies are expected to have an IP strategy and execute it. We have a clear methodology for working with companies on IP that truly adds value to shareholders.


Real business experience​

We have real boardroom experience. We understand the pressures founders and C-level executives are facing and the decisions they need to make and we are there when we are needed.

Legal Tech

We believe in the benefits that technology can deliver and we use various data analytic tools to aid our work. We have a separate division that creates tools supporting the management of their IP portfolios. The tools we have developed are being used by Fortune 500 companies and we are considered leaders in IP innovation.


01/ What's your primary field of legal expertise?

Intellectual property  

02/ Are you just lawyers or do you have a technical background?

Our team includes excellent experts with a technical background. 

03/ Do you work for equity?

Yes. Rarely just for equity, but we do.

We are big fans of growing with our clients and aligning interests. 

04/ Do you provide just legal or business advice?

We really dislike the attitude that legal and business are somehow disconnected.

We look at legal matters as a risk-management angel of the business decisions, and help you weigh the risk against the reward, and offering our view and recommendation.

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